Showing posts with label Omaha. Show all posts
Showing posts with label Omaha. Show all posts

Sunday, December 20, 2009

Convention center search: Incorporating Amtrak

I wanted to revisit Omaha, because I have some new thoughts and stuff I wanted to add. After I did my post I posed a question to the Omaha forum, and after they got over the shock of how dare someone from OKC question their downtown planning, we had a productive discussion on the Qwest Center. The overall feeling about the Qwest in Omaha is positive because of the mistakes they think they avoided.

The originally proposed site of the Qwest Center was in the Old Market portion of DTO, one of the most popular areas of Omaha. The Old Market is afterall, the main destination for anyone in town for a convention. The problem with that would have been the number of historic buildings cleared for such a large project in that area. You definitely don't want to risk breaking up important urban fabric like that. So while Downtown Omaha residents agree that the Qwest could have been incorporated better, they much prefer that over sticking it in the middle of their treasured Old Market area. The site in the picture is the site that was chosen in the end, which Omaha residents believe was a no-brainer in hindsight. They took an old rail yard that was no longer in use and cleared that, putting the convention center there. Before the convention center was developed on the other side of 480, there wasn't really much of anything except Creighton University north of there in the first place.

When I'm being critical of the Qwest Center, keep in mind that I have nothing but praise for Omaha most of the time, and it should just go without saying that the Qwest is a great facility from a convention standpoint. But I'm not a convention planning buff, I'm a city planning buff. It should also go without saying that the $280 million MAPS 3 convention facility OKC is adding to its convention offerings will also be an excellent facility from a standpoint with all of the bells and whistles, and there will be convention specialists out there who are more qualified to make sure of that. Assuming that the Qwest and MAPS 3 CC have one major thing in common -- that both will be state-of-the-art, top notch convention facilities -- let's learn from what few areas they could have improved in and end up with an even better facility. I doubt those areas exist from a convention hosting standpoint, but in the planning realm, there is plenty of room to talk about improvement. So with that said...

The main thing Omaha locals are put off with is the lack of synergy between the Qwest and the Missouri River, but adding connections to a nearby riverfront is much easier to do than replacing lost urban fabric. To them, the elevated portions of 480 aren't a huge barrier (or it's not a psychological barrier to them anyway) and they hope the surface parking can be filled in later. The main thing is that NoDo is not a longstanding urban destination like the Old Market is. The Old Market, unlike anything in OKC, has been a longstanding urban destination.. the difference though is that Omaha has not seen a "simultaneous resurgence" in its downtown neighborhoods. They've seen gradual improvement, but they never saw the neglect and despair we had in the first place.

So to them, the idea that it's possible to completely revitalize a whole district (for quality, not just quantity) from the ground up in about 5-10 years is completely foreign to them. In fact, that's foreign to most other cities, and we don't realize that when we're looking at other cities for inspiration. We just have a very different, more aggressive development philosophy here in OKC..and that's just what we've come to expect because of how far we've had to come with our center city. When other cities look at OKC and like what we've done, that's the main thing they're trying to figure out. It is indeed impressive what you can accomplish when you have extraordinary pent-up demand for downtown and a city that is willing to take the bull by the horns and make some things happen.


Another great example brought to my attention was Lincoln:


Lincoln is currently in the midst of a wave of downtown investment, spearheaded by a high profile public project--the new West Haymarket Arena, which will house Cornhuskers basketball as well as concerts. The Haymarket District, an area adjacent to Downtown Lincoln, is another area that is very similar to the Old Market--an established mixed-use urban neighborhood. Haymarket has a university feel, for being so close to UNL. The $400 million arena project (if I understand correctly), which will have around 15,000 seats, is set to go to voters for approval in May -- to be funded by a 4% hotel tax, 4% car rental tax, and a 2% restaurant tax, as well as other contributions from the state and private sources.

If you're like me, you're wondering how on earth it costs $400 million to build a 15,000 seat college basketball arena in Nebraska when we built the Ford Center downtown to NBA/NHL specs in 2002 at a cost of $89 million (and then threw down another $100 million to justify an NBA team moving from cosmopolitan SEATTLE of all places). According to this article that cites a $350 million cost, that money is for relocating rail lines, buying railroad property, I assume some rehabilitation on the site, moving the Amtrak station, building the arena, rebuilding roads and other infrastructure around it, and building 2 parking garages and 3 surface lots. That seems like a lot of expense to go through just for the purpose of adding an arena to downtown if you ask me, although I suppose it's difficult to criticize when the hidden cost of all of this expansion south of Downtown OKC into C2S is a $700 million Crosstown Expressway relocation project (granted the pricetag was mysteriously under $300 million when ODOT began its Big Dig).

I love the actual site plan though. It's very reminiscent of the Albuquerque plan I talked about earlier, in that it builds WITHIN the existing fabric of the downtown and not by creating its own separate superblock. It's also reminiscent of the Albuquerque plans in how it incorporates an Amtrak facility. I think that's a new trend that we're beginning to see, is a return to putting an emphasis on the neighborhood around the Amtrak station. It's similar to that feeling someone would have when they got off the train in New York or Chicago or Cleveland at the Union Station and walked down those front stops and instantly found themselves in the middle of it all. The beating heart of these cities at that time was Union Station. Maybe it's possible that OKC got off on the wrong foot from the beginning when we put our main freight station (Santa Fe Depot) in the heart of downtown and put the main passenger station (Union Station) further to the south. But I digress, maybe I'm getting to be too good at bitching about planning mistakes when my latest target is the City's forefathers, who did everything right for the most part.

Here is a rendering of how the Haymarket Arena incorporates the Amtrak station:




Adjacent to Lincoln Station would be an outdoor pavilion, under which would go the Amtrak line, surrounded by an open area and mixed-use development. The outdoor pavilion that the line runs under shouldn't be confused with an actual enclosed structure that the line goes through, like the LRT in Denver that goes through their convention center. I've argued against such a station in the convention center but I don't see anything wrong with how Lincoln has incorporated the Amtrak into the neighborhood around the Haymarket Arena. It's outdoors, it's open, it's walkable, it's inviting, and it's urban..those are the things I always like to see.

One last thing about the Lincoln site plan -- notice how the two parking garages are tucked behind the development, right up against the tracks. The Haymarket Arena itself is also right up against a bend in the tracks, too. Instead of putting the superblock structure in the middle of a neighborhood they backed it up to the tracks so that they wouldn't have to worry about incorporating the parking garages, and they would only have to worry about incorporating the arena on two sides. Really they only have to incorporate it on one side because on the right side is actually what appears to be a baseball diamond in other illustrations. A typical sweeping entryway rotunda and some side tenants (similar setup to Coach's and Hideaway Pizza at the Bricktown Ballpark) like with what you see on most new arenas is adequate for the one block of street frontage the Haymarket Arena faces.

So the common theme for the better-planned superblock structures: If you can't come up with a creative, adaptive way to mask the superblock (like Columbus), and incorporate it into the neighborhood, back it up against the tracks. That's what Albuquerque has done, that's what Omaha has done, and that's what Lincoln has done. While I would argue that there is certainly a better way, and it is possible for the superblock to be a positive influence, if you can't do that, then at least put it where the superblock will have no negative impact whatsoever. If it's not doing any harm, then that's at least a start. No harm, no foul.

Friday, December 18, 2009

Convention center search: Regional cities

Just to show how OKC is indeed falling behind in the convention center arms race, this post will be dedicated to the convention centers located in regional towns that we generally expect to be bigger and better than. This will be your cities like Tulsa and Omaha. Actually the full list of cities is: Tulsa, Wichita, Little Rock, Omaha, Albuquerque, Des Moines, and Shreveport. All of these cities have convention facilities that are better than what OKC can offer with the Cox Convention Center.

When you're looking at this from the standpoint of competition and you're wondering how we can let ourselves fall out of the top 100 US cities for convention business, this is the kind of thing you have to directly look at: How does OKC compare within the region? If not very well, there are problems. The bright side of competing in an evolving region is that competition brings more spotlight. People are getting past the "Don't they still ride horses everywhere in Oklahoma?" stage, but it helps that in the eyes of the convention industry the region is seen as a more competitive area, with emerging convention hubs like Omaha especially, and Little Rock, Wichita, and Tulsa to some extent you could even include NW Arkansas and Springfield.

Rogers, AR. City pop -- 38,829. Metro pop -- 420,876.
Yes, NW Arkansas. And Yes, this is a convention center, not a Target. See this is why I tend to dismiss NW Arkansas as a potential serious contender. I think it obviously has a ton of potential, but the leaders of all the different communities tend to be pretty set on keeping it the way it is -- a ton of different small cities. There is a lot of potential for NW Arkansas to emerge as a rapidly growing, economically prosperous metropolitan region -- but the lack of a clear, dominant city sort of takes the metropolitan out of the metro. Their convention center is no different. Its stats aren't bad though, and that's what OKC has to compete with.

Located in Rogers (which is at the heart of the Fayetteville-Bentonville-Springdale-Rogers-Buena Vista metro area), the John Q. Hammons Center features 125,000 sf, including a 42,000 sf ballroom (largest in Arkansas), and 41 breakout rooms. That gives it an edge over the Cox with the ballroom and in having more breakout rooms. The center has two different attached convention hotels (552 total rooms), another advantage over the Cox.

Obviously the overwhelmingly suburban nature of Rogers is going to hold it back from being a serious competitor with OKC. There is no major airport, no Amtrak access, and it's pretty out of the way unless someone is directly targeting Wal-Mart, headquartered in nearby Bentonville. The good news for Rogers is that a lot of companies ARE directly targeting Wal-Mart. Plus the U of Ark in nearby Fayetteville is also a huge draw. Even Rogers is getting its act together, building a new urbanist center (Pinnacle Hills Promenade) across the street from the Hammons Center. But it still isn't a real metropolitan area.

There is an identical convention center, also named John Q. Hammons Center, located in Springfield.

Wichita, KS. City pop - 344,284. Metro pop - 596,452.
That ugly round, cyan-colored thing is actually their convention center. Instead of calling it the circus, it's dubbed the Century II Center, with a total of 721,000 sf. That includes 198,000 sf of exhibit space and including 27 breakout rooms. It also recently turned 40 years old, making it comparable in that aspect to the Cox Center.

Wichita's convention center, however ugly and outdated, makes up with its new convention hotel -- the attached 303-room Hyatt. Rather amazing is that they actually have a section on the CVB website for "Wichita skeptics" where they try and convert Wichita haters by giving them a shopping trip or something..to Wichita. Kind of hard to believe they would go that far to acknowledge that Wichita kinda sucks, but you'd be surprised I guess.

Little Rock, AR. City pop -- 189,515. Metro pop -- 850,561.
The Statehouse Convention Center in downtown Little Rock is by all means, a smaller facility, though fairly immaculate. Very little information on it actually exists online. The Statehouse has 220,000 sf total, with about 84,000 sf in the contiguous "Governor's Halls." It includes an 18,000 sf ballroom. The ballroom was added in a 1999 renovation project that cost $15.4 million that added a total 120,000 sf. Its attached convention hotel is the Little Rock Peabody (an older hotel), with 418 rooms.

Honestly, Little Rock is a great city. Hard to beat what they've managed to do with horrible demographics. Their downtown has done well, largely a success built on taking a chance with streetcar, which has a stop at the Statehouse Convention Center. The site is surrounded by other hotels within walking distance as well as the well-known River Market neighborhood of Little Rock. Tough to comment on the overall urban planning of the convention center because it's pretty much the most boring convention center I've come across, nothing spectacularly good or bad. I do have a complaint about how the Peabody Hotel doesn't actually face any street, where they have it behind the convention center, along the Arkansas River.

Omaha, NE. City pop -- 436,648. Metro pop -- 837,925.
Omaha's convention center is a home-run in many regards. For $290 million ($216 million from the City), Omaha broke ground on a major convention center in 2001 and finished in 2005, and the 2nd phase was finished in 2006. The Qwest in Omaha has resembled a mixed-bag of successes and failures. Overall the convention center is shiny and new, has had a steady stream of business brought to "the O" as they call it there, and it is regarded as a great facility. It is a success from a convention standpoint, but it is a failure from a planning standpoint, as Downtown Omaha is completely separated from the facility which doesn't really connect to any urban fabric.

Think of the Qwest Center as a new version of the Cox Center. It is virtually the same size, 1.1 million sf -- doesn't feature as much space for meeting rooms, but has double the exhibit space and features a slightly larger basketball arena. Exhibition space amounts to 194,000 sf, meeting space 62,000 sf, and the arena holds 17,560 for a basketball game. The Qwest Arena is the home of Creighton University's venerable basketball program. Similarly to the Big 12 Basketball Tourney, the arena has hosted U.S. Summer Olympics trials in 2008 and will again in 2012--as well as NCAA beginning rounds. The #2 increase in convention industry after OKC is Omaha, so the convention center portion has been well received too. It also has a 450-room Hilton attached. The convention hotel is a bit small, and it looks even smaller (the rooms are tiny from what I've heard), so I'm not sure if they landed the best hotel amenities with their premium convention center. But they still spent $213 million ($290 million including private contributions) and got a 1.1 million sf facility.. considering that construction prices are back to about where they were 5 years ago, why can't we spend $280 million and get a similarly sized facility (that is all exhibition space)? We're talking about 500-600,000 sf for $280 million for MAPS 3, but I digress.

The biggest problem with the Qwest Center is how it interacts with the surrounding downtown area. It doesn't. I-480 separates it from the rest of downtown, and it isn't even connected to any of NoDo (a downtown neighborhood north of 480) due to the huge expanses of surface parking in front of it. The convention center doesn't really take advantage of the Missouri River frontage in the back either, divided by railroad tracks. The riverfront is a very underutilized park with a pavilion, some trails, and a huge parking lot. It is very poorly used space, from a planning perspective, lots of dead space, very little interaction with DT Omaha, or NoDo, or the Mighty Mo. Lots of squandered opportunity to spur infill between NoDo and the riverfront. In OKC, I think we expect to see an infill effect anytime we spend millions on downtown projects. What Omaha has done was design a major project in a way that they could have never expected an infill effect, which just seems like a waste of public resources. Yes, you need a convention facility, but you can also use it to spur development, and Omaha has not killed two birds with one stone in the way that most cities have. This convention center could have just as well gone out by Dodge Rd and I-680 and nobody in downtown would have known the difference.

Tulsa, OK. City pop -- 385,635. Metro pop -- 966,531.
Tulsa doesn't try to do too much with their convention center. Currently receiving a $50 million facelift from Vision 2025, it's a much smaller facility than the Cox Center, but it still has more exhibition space as well as the largest ballroom in the state, at 30,000 sf. The exhibition floor totals 102,600 sf, and when you add the 23 meeting rooms and the 8,900 seat arena, the facility has a total 227,000 sf -- 1/5th the size of the Cox Center -- but the key is that its footprint STILL has more exhibition space.

I mentioned that they've kept it very simple, and that's a good thing. The center really doesn't have a flashy design, it's not LEED-certified, and it doesn't have many of the special features that I can't even think of that some other centers have. They've also kept it simple from a site plan, and really the only special touches on the facade will be some public art (a good, simple idea to spruce up the front facade) and a sweeping glass wall. The Tulsa Convention Center's website actually prominently features pictures of the stunning nearby BOK Center, not the convention center. The TCC is surrounded by mostly large government superblocks on the east west side of downtown in front of the west leg of the IDL (DT Tulsa's loop system). City Hall has been moved to the other side of downtown and the city plans on having developers redevelop the old City Hall site, which will get infill going between the BOK and TCC. Across the street to the west and south there's more opportunities for infill. Connected on the south side is the Doubletree Hotel, at 18 stories and 417 rooms.. a good size convention hotel for a smaller convention center.

The TCC is probably not even the main convention center in Tulsa. The 448,400 sf QuikTrip Center at Expo Square (in Midtown Tulsa) features 354,400 sf of contiguous exhibition space, although it's more of an "expo center" facility than a "convention center" facility. The QT Center is best-known for the historic 8-story tall Golden Driller statue in front of it. The historic Expo Square Pavilion can seat 4,500 for a rodeo, and the brand-new Central Park Hall has about 50,000 sf of convention-suitable exhibition space.

Shreveport, LA. City pop -- 200,145. Metro pop -- 562,910.
Shreveport is another one of those smaller towns with surprisingly competitive convention centers, although it shouldn't be surprising noting that Shreveport and Bossier City are big gambling destinations. Finished in 2006 for a price of $140 million ($100 million if you don't include debt servicing on the bonds used to pay for it), this facility features over 350,000 total sf -- including a 95,000 sf exhibition hall, an 18,000 sf ballroom, and 10 meeting rooms with 1,600 sf each. The attached Shreveport Hilton has 313 rooms, which is a decent convention hotel for a convention-savvy city of 200,000. The site plan is also fairly simple, with no extra special obtrusive plazas or anything, as the center just comes right up to the street. The area around it isn't too obstructed with superblocks, downtown Shreveport is all within unimpeded walking distance and the riverboat casinos are a mere 2 blocks away.

Des Moines, IA. City pop -- 198,682. Metro pop -- 556,230.
The Iowa Events Center is sort of an interesting, all-inclusive public works project. It includes several different arenas, several different convention centers, as well as the primary Wells Fargo Arena with 16,110 seats for a basketball configuration. It includes two convention centers, one with 60,000 sf of exhibition space and 27 meeting rooms on two floors, another with 150,000 contiguous exhibition space and 14 meeting rooms, a 100,000 sf/7,200 seat smaller arena, and 23,700 sf of pre-convention facilities (like lobby space that can be used for stuff, etc). Overall the facility is probably about the size of the Cox Center, though I can't find an official overall size -- and cost $217 million, making it the largest public project in Iowa history. The big arena and the big convention center are divided by 3rd street, and the smaller convention center is one city block to the south.

Judging the site plan and how well it integrates urban is difficult because there are so many different corners, each divided facility on the compound meets the street differently. Overall, it's decent. The only thing there is to complain about is a lot of wasted space for an open-grass area between the Wells Fargo Arena and the Des Moines River. It would be nice to see the surface parking around the Iowa Events Center develop, but it's not nearly as big a deal as with the Qwest Center. The IEC opens right up to Downtown Des Moines and surface parking is hardly a unique phenomenon around downtown Des Moines. There is no convention center hotel, but downtown does feature many hotels, including a Renaissance and an Embassy Suites.

Albuquerque, NM. City pop -- 521,999. Metro pop -- 845,913.
The Albuquerque Convention Center, finished in 1991, is 600,000 sf total, with 167,000 total exhibition sf, 106,000 of which is contiguous. So add it to the list of centers that have more exhibition space than the Cox, too. Also features a 31,000 sf ballroom and a 2,300 seat auditorium. The ACC also features a 395-room Hyatt Regency Hotel on the site, and is currently making plans to add another 450-room hotel as well.

The renovations are a part of an overall downtown revitalization scheme that will add an 11,000 seat arena across the LRT line (yes, Albuquerque has LRT to Santa Fe), that will create sort of an events center complex that spans several blocks around the LRT station, similarly to the Iowa Events Center. It's basically the same as if the Ford and Cox were combined as a facility and just called the "Oklahoma Events Center." I really like the plans that Albuquerque has come up with for doing this, so far. They've broken up the superblock structures with having potpouri infill development on the site and a very pedestrian-friendly site plan. There is literally ZERO wasted space in this plan. By putting the convention center along the LRT line, they've minimized the wasted space because the LRT right-of-way would be wasted space anyway. LRT frontage isn't something that can usually be utilized regardless, it's the same as any railroad line (our streetcar lines will be different and more accessible).
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All of these cities have convention centers better-suited to host conventions than we do, and all of them have more convention space than us except Rogers, which even Rogers is giving us a run for our money now. When you don't even rank in the top 100 for convention centers, despite being a Top 30 Major U.S. City, something is wrong. Look directly at the root of the problem -- OKC is being one-upped by all of the smaller regional cities, a majority of them have less than half the metro population that we do (1.3 million). That needs to change.

From case examples that have been provided, I think the three most notable are Tulsa, Albuwhatever (I hate spelling that city's name out), and Omaha. Omaha teaches us to be wary of the bells and whistles and not to overlook simple site plan and access to the key activity areas of downtown. Tulsa teaches us that it's ok to be simple. Albuquerque is the best example of a top-notch convention center that balances great features with practicality and pedestrian access. While adding on to their convention center, they've figured out a way to break up the superblock, by sticking urban infill in different corners. The complex will bridge both sides of their LRT line, so it would be the equivalent of putting our center along the BNSF line, with the BNSF cutting through the heart of it. It's an idea. We've got three proposed sites, between the BNSF and the Central Park, the mill site across from Bricktown, and NE 9th and Oklahoma -- who said we couldn't reach a compromise by giving it great access to both the Central Park and Bricktown by having it cross over the BNSF tracks? Just a thought, inspired by one of our peer case examples.

Wednesday, September 17, 2008

Some intangible benefits to consider


It seems odd that the proper way to develop a downtown is through intangibles rather than concretes. What I mean by this, is in response to a recent thought-provoking post of Michael Bates' where he visited Des Moines to look at how a downtown arena there has 'transformed' their downtown area. In fact, it has not. The Iowa Events Center is a top-notch facility (though considerably smaller than the Ford Center or BOK) that hosts major concerts, some sports games, and some conventions. In a way, it serves the exact same purpose for Des Moines that the Ford Center had served OKC until the NBA came to town. The argument is that in one prime example cited as a reason we need the BOK Center (Des Moines), their arena has done little to pump life into the part of downtown in which it was built:

"The nearby area was as dead as can be -- parking ramps, parking lots, office buildings. The arena sits near the river, but turns its back to it."
This isn't just something that has happened in Des Moines. One of my favorite all-time small towns is Sioux City, IA, with a population around 85,000. It's a very well-educated, yet somewhat gritty and urban small town nestled in the steep bluffs along the Missouri River, which creates a lot of interesting urban environments. Imagine the hills of San Francisco covered by a quaint Midwestern city. One of Sioux City's most impressive qualities is the amenities it has for a city of 85,000--such as an Art-Deco downtown arena almost as big as the Iowa Events Center. Here is a photo I took of it a few winters ago when I was spending the Holidays with family:


As you can see, the area surrounding it is also dead. And if you've ever been to the Qwest Center in Omaha, you also have the same problem--an arena envisioned to pump life into an area, but cut off from that area. Here in Sioux City, the arena is surrounded by parking on 3 sides. The back of it is what faces downtown, but that's irrelevant because it's cut off by railroad tracks. On the west and north sides it faces a bend in I-29 which essentially cuts Sioux City off from their significant civic investments along the Missouri River riverfront. As your driving down I-29, there is the arena and downtown beyond that on the right, and to the left is the Mighty Mo lined with a Casino and trails and parks that go all the way through the city, even up into South Dakota. If Sioux City were to find an alternative to the sea of parking on that site, you could almost have a development firm come in and redevelop around the arena similarly to the Ballpark Village in St Louis or the Power & Light District in KC.

But do OKC and Tulsa face these problems? I would argue not. While the Ford Center is not in Bricktown, which everyone will tell you is where people go after an event at the Ford Center, it is still smack dab in the heart of downtown. It is not cut off by a river, or a highway, or ground railroad tracks (notice how I specified that). The Ford Center did in fact propel Bricktown past being a fledgling restaurant row on the edge of downtown, into what is definitely an attraction in its own right. Today development in Bricktown is booming because of the demand for the Bricktown scene. It's a district where people badly want to live, work, play, and shop/dine. This is because someone can easily walk from the main Concourse in the Ford Center to a restaurant in Bricktown in less than 4 minutes without risking their life.

Will Tulsa follow the steps of OKC or Des Moines? I also think not. A key difference in what happened in OKC and those other cities is that in OKC there was no pre-established hotspot in downtown. Bricktown became the hotspot of Downtown OKC after the Ford Center was built, whereas before the Iowa Events Center, the Hy-Vee Center in Sioux City, or the Qwest Arena, these cities already had a "Bricktown." Omaha-Old Market, Des Moines-Court Street, Sioux City-4th Street. Downtown Tulsa's building stock is far more mature than Downtown OKC's, but it is still ALL undergoing revitalization--there is no pre-established hotspot in Downtown Tulsa, while there are many fledgling neighborhoods that are beginning to see good growth. The BOK Center is coming just in time to affect the growth of downtown, and not be left out, because downtown is a blank slate that could go in any direction. It could see nothing but growth in Blue Dome and Brady, or it could see new developments on the old City Hall site, or it could continue its growth in a N/S linear fashion and see infill in the TCC (and churches) parking empire that splits downtown and Uptown.

There are already a small handful of businesses on the west side of downtown that are opening up just for the arena buzz. This is how we build momentum, which is the main reason we built the BOK Center. Face it, Tulsa is not without event centers--the Maybee Center has done just fine for concerts and stuff, and everybody loves South Tulsa more than downtown. The goal of the BOK Center was to get people back to looking at downtown, and bring in crowds so that businesses can thrive in the heart of the city. Doesn't that sound like an important civic goal?